LED companies nugget overseas, there are many temptations and many traps
The European Union has completely banned the sale of incandescent lamps in 2012. In 2014, the United States will no longer produce and sell 60-watt and 40-watt incandescent lamps. At the same time, Canada also officially banned 75-watt and 100-watt incandescent lamps. Foreign demand has been released. .
It is understood that the global outdoor lighting output value will reach 2,478 million US dollars in 2013, and the annual growth rate will reach 46% or more.
Other emerging market countries, such as Thailand, Russia, Latin America and Africa, will also usher in a large-scale street lamp replacement wave in 2014. Until 2015, the penetration rate of LED street lights gradually flattened, and the growth rate began to decline. The scale of LED street lights replacement and new LED street lights every year around the world will remain at about 10 million per year.
In order to accelerate the company's international development and increase its international market share and influence, domestic LED companies have been digging overseas.
San'an, Seoul Semiconductor Corporation and Seoul Viosys Corporation (a subsidiary of Seoul Semiconductor Corporation) decided to enter into business cooperation and jointly establish a joint venture company Anhui Sanshou Optoelectronics Co., Ltd. The joint venture company will produce light-emitting diodes (“LED&rdquo) ;)product.
Dehao Runda first cooperated with Electrolux Group to obtain the only legal authorization of the well-known German "AEG" brand in LED lamps, and then successively announced that it has obtained large overseas sales from major companies such as Wal-Mart in the United States and Double Bird in Japan. The order, its LED street lamp order of more than 54 million yuan in Thailand, is a new breakthrough in the field of LED public lighting.
NVC Lighting has also stepped up its internationalization. In recent years, South America has developed rapidly and market demand has been increasing, making it one of the most attractive emerging markets in the world. Facing the rapidly growing South American market, NVC Lighting officially established its Brazil branch in Sao Paulo in October 2013. In the future, NVC Lighting will actively develop NVC specialty stores in Brazil and South American markets. Up to now, NVC has established operating organizations in more than 40 countries and regions around the world.
Sunshine Lighting set up a company in Australia to expand the overseas LED lighting market. In recent years, the mainstream market trend of the Australian lighting market has shown that the demand for energy-saving lighting products continues to rise, and solid-state lighting products have seen substantial growth. Australia's lighting market share in 2012 was approximately US$1.64 billion, of which 53.7% was imported through China, Germany, the United States, Italy and other countries, while 57.2% of the imports came from China (including Hong Kong).
Kingsun Optoelectronics officially entered the Korean lighting market in 2013. In addition, Kingsun's products have also been widely used in Mexico, Colombia, Chile, Michigan, Thailand, Japan, South Korea, Myanmar and other countries and regions. The financial statements of Shanghai Optoelectronics show that in the first half of 2013, overseas revenue accounted for 61%.
There are many temptations and many traps
Today with global integration, the overseas market is undoubtedly a vast blue ocean, not to mention the LED market that is vigorously promoted and developed around the world. The Chinese LED companies involved in it have moved forward courageously. However, there are still many factors to consider. Moreover, these seemingly subtle factors often determine the success of exporting overseas.